Market Development – Wholesale

There are still obstacles to expanding the capacity of wholesale markets in Wisconsin local food systems. The following obstacles were based upon Wisconsin focused surveys and publications, and the feedback of the 2011 Summit attendees.

Summary of Obstacles

Obstacle 1) Cost and time of developing specialized packaging for smaller growers

Obstacle 2) Buyer and producer unfamiliarity with wholesale market

Obstacle 3) Need for Education in farm to school markets

For more details on obstacle summaries, recommendations, comments, and resources, please see this pdf: Topic Obstacles