August 24-26, 2016 at Goodman Community Center
Preheat your oven and head to the Edible Startup Summit, an intensive three-day workshop for aspiring and beginning food entrepreneurs in Wisconsin. Learn from regional experts in marketing, package and branding design, finding funding, business planning, food safety, how to get your local product onto the grocery store shelf and more.  Learn how to demo your product, have a 1:1 consultation with industry veterans, and network with other food entrepreneurs looking to start or expand their new local food business.
This year’s event is hosted in partnership by the WI DATCP, Dane County UW-Extension, and Forward Fest.
Edible Agenda
 (Agenda not actually edible, and remember, it’s subject to change)
Wednesday  August 24th  8am to 4pm
Trends in the Food Sector & Market Research
Entrepreneur Panel: Examples of social enterprises, sourcing local and other trends
With Fizzeology Foods, Underground Meats, Off the Block Salsa, Square Harvest,
Flavor Temptations, and Mudd Creek
Creating a Uniquely Defensible Brand
Telling your business’s Story Through Branding
with Cricket Design Works & Foxwell Digital
  How to Do a Product Demo
Product Demos (by the folks who’ve done it before!)
Resources & Networking
Thursday August 25th 8am to 4pm
  Participant Pitches
Business Concept Planning
with Jim Gage
  Marketing & Packaging
Food and Meat Safety 101
with DATCP’s Division of Food Safety
  1:1 Consultations with Industry Veterans and Experts
Product Demos (by you!)
Resources & Networking
Friday August 26th 8am to 4pm
  Selling your products (working with retailers and distributors)
Financial management
Finding Funding Sources with Tera Johnson
1:1 Consultations with Industry Veterans and Experts
 Resources & networking
Tour: FEED Kitchens, business incubators
For more information about the Edible Startup Summit, please contact:
DATCP: Kietra Olson at 608-224-5112 or
Dane County UW-Extension: Sharon Lezberg at 608-224-3719 or